4 Habits of Tech-Savvy Entrepreneurs

Every successful entrepreneur knows that their personal life might affect them professionally. This is why they also understand that a boost to their personal life (that often comes from various gadgets), might also come to reflect on the performance of their business. In a competitive environment, even the tiniest of advantages can make a stellar difference. With that in mind, here are several ways in which tech-savvy entrepreneurs exploit this phenomenon to their benefit. Read More

How to Use an eGift Card and Stay Safe

Buying gifts can be a wonderful way to express gratitude or appreciation for another person. But when you don’t know the recipient very well, it can be a problem. Putting thought into your gift and getting something that will be liked and used is great, but sometimes you don’t have a clue where to begin. Wrong gifts can create an awkward situation. eGift cards are the perfect solution – that way the recipient can choose something they will truly enjoy. But is it safe to use eGift cards? Here are some tips on how to use them without compromising your security. Read More

Future-Proofing Digital Marketing of Your Website

One of the main traits of black-hat marketing lies in the fact that they prefer to exploit loopholes in the system in order to give one a competitive edge. The problem with this method lies in the fact that these techniques only work until the next patch, after which they become completely void. So, in order to future-proof your marketing and avoid the need to reinvent your entire digital marketing strategy after every algorithm update, you need to take the path of the white-hat. Here are several tips on how to do this most effectively. Read More

5 Tips to Organize a Memorable Business Trip

Whether you’re a business owner or an employee assigned to a client abroad, things can get rather monotonous when the time comes for you to represent your company in your official capacity in a different city or country. From the hours you’ll spend at the airport, all the way to long meetings, it takes effort and dedication to leave the right impression, but also to make the most of your journey. So, why not do it with style and enjoy as much as you possibly can, since that will boost your productivity? Read More

Tips for Making a Strong Social Media Brand

A strong brand can both withstand the test of time and yield some immediate results. However, if we’re talking about a social media brand, you need to change the way you look at these things by quite a bit. First, you need to know exactly who you’re talking to. Second, you need to find an angle that will allow you to portray your brand as unique. Finally, you need to keep measuring, testing and tracking everything in order to ensure that you’re on the right path. If not, this will give you an opportunity to pivot in time. So, here are several tips you need to keep an eye out for. Read More

5 Tips for Choosing the Right Candidate

5 Tips for Choosing the Right Candidate

Finding the right candidate for your company is never easy. Not only that you have to make sure that the person you hire can help you lead your company to success, but you also need to find someone who’s going to represent your brand in the way you want them to. And if you lack experience as an interviewer, you may not always be able to recognize such a candidate. That said, we have come up with five tips that can help you choose the right candidate for your company. Read More

How to Organise a Great Business Event

Organising a business event is quite complex, but the potential benefits most certainly justify the effort. Any opportunity for your colleagues to meet or a chance to mingle with your business partners is actually contributing to the team spirit among employees, i.e. to the process of boosting your brand. Since all those benefits are serving the same goal, increased revenue, it’s vital that you organise such an event properly. Read More

Top 4 Tips for Success in E-commerce

While selling on platforms like eBay or Amazon may seem like the easier way, creating your own e-commerce website is always a preferable option. Apart from the obvious reason of cutting out the middleman, you are also branding your business and providing your products with more legitimacy. Still, just making an e-store is not enough for success. In order to get there, you need to learn the rules of the game. With this in mind, here are top four tips that can ensure your e-commerce platform is on the right path from day one. Read More

How to Make Your Telecommuting Efforts Efficient with These 5 Tech Tools

Nowadays, technology has allowed various businesses to expand their reach and employ workers from all over the world. That means that companies are no longer limited to their location, country or even continent for that matter. Instead, they can look for top talents and employees most suited for their company culture across the globe. However, managing remote workers isn’t an easy task. Read More

Top 5 Reasons You Should Outsource

While traditionalists may argue that everything should be done in-house, more and more businesses are starting to take the idea of outsourcing more seriously. The reasons behind this are numerous, most prominently, due to the fact that outsourcing is more cost-efficient, it gives better immediate results and it is more convenient. Furthermore, the idea of outsourcing itself has evolved in the past several years. Here are five additional reasons why outsourcing might be the right solution for your SMB. Read More

Top 5 Employee Recruitment Techniques

Customers are the most important aspect of your business – if it weren’t for them, well, obviously, there wouldn’t be any business to conduct. Right after the customers on the priority list come the employees. Unless you’re running a one-person show, you’re going to need a solid bunch of workers behind you – a dedicated team of experts. It is true that it all starts with recruitment, which is why we’ve listed the top 5 techniques that follow. Read More

4 Simple Tips to Get Your Online Trading Business off the Ground

Every start is hard and when it comes to business, it can become incredibly risky. Sometimes, a single bad choice can result in you losing the money you’ve been saving for years, gained through a loan or acquired by selling an asset. This is why you shouldn’t venture into such an endeavor head first. With this in mind and without further ado, here are four simple tips that will help you get your online trading business off the ground while exposing you to as little risk as possible. Read More

Top 5 Traditional Marketing Techniques that Are Still in Use

No matter the marketing guide you decide to check out in 2018, chances are that you will encounter terms like influencer marketing, VR and AR marketing, as well as more than a few digital marketing terms. Of course, we are living in the digital world and these trends do more than bring positive ROI, but, what about the traditional marketing? Did it suddenly become obsolete once all of these new trends emerged and got empowered? Of course not. Here are top five traditional marketing techniques that will still be in use in 2018. Read More

Should you Apply for Jobs at IT Startups?

Working for an ITstartup sounds attractive. Their job descriptions usually include things like “room for rapid improvement” and “fun and casual work environment”. Joining a startup can be a smart, fun, or even a life-changing move, but not all startups have the budgets or ambiance of large tech companies, nor they are run by genius visionaries. However, a new business can offer a great opportunity to learn everything about building a company from the ground up. Read More

Why Small Companies Need to Hire an Accountant

When it comes to startups and small companies, more business owners turn to coaches and mentors when they want to ask for help. On the other hand, their senior counterparts (long-time business owners), are more likely to rely on the services of bankers, lawyers, and accountants. When we take into consideration that many startups fail within the first year of business, they must realize the importance of working with dedicated and experienced professionals. Read More