Top 5 Traditional Marketing Techniques that Are Still in Use

No matter the marketing guide you decide to check out in 2018, chances are that you will encounter terms like influencer marketing, VR and AR marketing, as well as more than a few digital marketing terms. Of course, we are living in the digital world and these trends do more than bring positive ROI, but, what about the traditional marketing? Did it suddenly become obsolete once all of these new trends emerged and got empowered? Of course not. Here are top five traditional marketing techniques that will still be in use in 2018. Read More

Should you Apply for Jobs at IT Startups?

Working for an ITstartup sounds attractive. Their job descriptions usually include things like “room for rapid improvement” and “fun and casual work environment”. Joining a startup can be a smart, fun, or even a life-changing move, but not all startups have the budgets or ambiance of large tech companies, nor they are run by genius visionaries. However, a new business can offer a great opportunity to learn everything about building a company from the ground up. Read More

Why Small Companies Need to Hire an Accountant

When it comes to startups and small companies, more business owners turn to coaches and mentors when they want to ask for help. On the other hand, their senior counterparts (long-time business owners), are more likely to rely on the services of bankers, lawyers, and accountants. When we take into consideration that many startups fail within the first year of business, they must realize the importance of working with dedicated and experienced professionals. Read More

Promoting a New Startup in 5 Easy Steps

Owning a startup is one of the best ways to start climbing up in the business world and when you look at some of the today’s most successful companies, you’ll notice they actually started as startups. This means you too can become a success story, but only if you’re willing to strive for greatness and actually know what to do. Promoting a startup might not be the easiest part of the job, yet it’s something every business needs, so here are some of the most effective techniques you might want to explore. Read More

Ways to Increase Productivity at Work

No matter what kind of work you do, you should always aim at making the most of your workday and ending your day with a sense of accomplishment. However, a workday can easily spiral out of control and make you procrastinate. If you want to avoid this, you should try to do everything you can in order to increase your productivity at work. We came up with five ways for increasing productivity that might be exactly what you need. Read More

Outsourcing Cybersecurity – Why It Works

Cybersecurity is becoming a bigger issue for businesses with each year that passes. Whereas before smaller companies were usually safe from any major attacks, nowadays, even the smallest companies have to worry about someone breaking into their system, stealing their data and/or keeping it for ransom. Since the majority of smaller and even many medium-sized companies have limited budgets, they usually go outside for their cybersecurity. And this is a very good idea. Read More

Why You Should Always Outsource App Quality Testing

There are many issues to deal with in software development. In today’s ever-changing technical world, it’s very difficult to keep a development team focused and on track, work within a budget, decide on a methodology, gather requirements, and lock down scope. App quality testing is still one of the most overlooked aspects of the software development process because both developers and producers can make mistakes, even when they think that their coding is flawless. Read More

Tech Tools to Boost Productivity in the Digital Environment

Tech Tools to Boost Productivity in the Digital Environment

A happy and stress-free worker is a productive and focused worker. Happy workers finish around 12% more work than unhappy ones, and it all comes from their better motivation. But, since motivation is influenced by wages, office culture and most of all good office optimization, you must concentrate on providing your workers with tools and gadgets that will boost their productivity and increase their motivation. Here are some of the best and most efficient productivity boosters in the digital environment today. Read More

Did Digital Kill the Traditional Marketing

The omnipresence of internet has sparked a lot of debates about the traditional media, making us wonder: Are the newspaper dead? Is there no more need for the printed books? And finally, did digital marketing defeat the traditional forms of advertising? It makes sense, advertising your product on the web is free or costs next to nothing and it gives you a chance to have a more personalized approach to marketing. However, that doesn’t have to mean that the old-school marketing doesn’t have anything to offer any more. In this article, we will try to determine the difference between the two, the benefits of each of them, and the possibilities of combining the two. Read More

Top 5 Tips for Growing an eCommerce Business

Growth keyboardStarting an eCommerce business in 2017 is fairly simple. All you need to do is find your niche, choose the right platform and follow a quick and self-explanatory tutorial. Still, although starting may be fairly easy, growing your business, making it self-sustainable and of course triumphing over your closest competitors is something completely different. So, here are five simple tips on how you could effectively grow an eCommerce business. Read More

Outsourcing: Big Help for Small Businesses

SMB Owner
Small businesses often experience the same issues as large companies. The odds might seem unjust, especially for owners of startups. Still, there are ways to combat this ‘inequity’, and one of them is strategic outsourcing. There are certain tasks that would otherwise be unfeasible for a small business. So, by commissioning a third party to help you out, you can save both money and time, which could then be diverted to some other developments. Read More

5 Business Practices You Didn’t Know You Could Outsource

Business outsourceEven though traditionalists loathe the idea of anything not being done in-house, it goes beyond saying that in 2017 outsourcing is more than a common business practice. Sometimes, it is both cheaper and more convenient to just get an expert outsider than to try to train, equip and fund your own department. Not to mention the fact that it would take months, perhaps even years, for your team to gain the same level of the expertise. Be as it may, while a lot of companies outsource their customer support, accounting, and web design, there are other fields you could outsource, as well. With this in mind and without further ado, here are a few business practices you probably didn’t know you could outsource. Read More