Author Archives: Emily Bartels

7 Key Benefits of using Website Templates to Launch Your eCommerce Business

E-commerce is fast becoming an essential business channel. From solo entrepreneurs finding success with their first online store to large retailers leaping into the digital age. According to Nasdaq, by 2040, it is thought e-commerce will facilitate 95% of purchases – a figure traditional retailers can no longer ignore.

If you’re still on the sidelines about taking your business online, you needn’t worry just yet: it’s never been easier to start. Readymade solutions such as Shopify & BrandPacks feature hundreds of rich-featured website templates enabling you to deploy custom websites in just a few clicks.

But why should you use a readymade template when you can hire a developer to build something custom? Something unique to you? Well, let’s dive into that, shall we…

1. With Templates, You Can Launch Your Site Quickly

Developing a website from scratch can take weeks. Drawing up the plans, figuring out which features you do and don’t need, and the back-and-forth of revisions. It adds up to a timely endeavour, and that’s without considering the time taken to actually find someone who can build it for you.

Instead, you could just take advantage of the numerous website templates on the market already. These tried and tested themes are already known to work, they can be customized to match your brand and deployed in just minutes.

2. Cuts the cost of your new website to a fraction by using templates

It’s true, with templates you don’t always get exactly what you want. Often, it’ll be a close approximation – something that can be tailored to suit your brand – but not necessarily made for your brand.

The flip side to this is cost. Building a custom website design exclusively for your brand, as we’ve mentioned, is a timely process, time is more valuable than money.

Instead, solutions like BrandPacks with libraries of free templates offer an efficient, low-cost solution for getting your store online.

Remember: the more money you save on development, the more you can invest in sales and marketing.


3. Hassle Free Support and Regular Updates

Digital technology is constantly evolving and your website needs to keep up. With a custom site design, you’ll need a developer on call to fix your website should something go wrong.

On the other hand, readymade templates are often consistently updated by the developers that make them, ensuring your website stays online without the cost of a full-time dev.

This support is priceless; it saves you time, money and keeps your site updated to the latest technological changes.

Furthermore, template development companies are often highly active within large, helpful support communities such as Facebook Groups and Forums

Why pay overtime for a dev when you can post a question for free?

4. In-built SEO features

SEO, aka being found in search engines, is one of the most important factors for a successful online store.

Working with a professional website template often means many of these factors are taken care of for you. Even more importantly, a website template can you give an added amount of control over the key factors that can make or break your presence in the search engines, namely Title, Description and URL structure.

Additionally, a growing area in SEO is page speed. In 2011; a Google Webmaster video was released on YouTube where Maile Ohye gives an overview of site performance and page speed. Maile states that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”

Well-designed templates are light in code and optimized for search. This keeps your customers on site longer and improves the user-experience required for them to make a purchase.

5. Mobile optimized and fully responsive

2016 was the year when mobile internet usage surpassed desktop. Enter 2019, as mobile use continues to increase, online stores wanting to keep their mobile visitors are being forced to update their sites.

Using a mobile-optimized template ensure you can transition with ease. This’ll help provide a user-friendly experience to your customers and in turn, convert to more profits in the long run.

Most e-commerce website templates nowadays are responsive, meaning they adapt to all screens. Launch your new business using a responsive template and you’ll appeal to a mass market of cell phone users, no longer needing to build a separate mobile version.

6. Full Design Flexibility and Complete Customization

Readymade templates enable you to build a fully-functioning online store with little-to-no web design or development skills. The large selection of professional templates on the market means you’re spoilt for choice when deciding upon a template to use.

Templates give store owners complete control over their website design. Easily drag and drop design elements, change colours, fonts, and upload product photos/video without having to rely on a developer.

7. 3rd-Party App Integrations

A website template gives you the added advantage of having a complete structure to work within. Along with most design aspects already taken care of, oftentimes templates are ready to integrate with 3rd party apps and services.

Whether you want to track website visitors, add social media buttons, integrated email marketing software, pop-ups, customer surveys, contact forms and more. Readymade templates are designed to plug & play.

The Digital Retail Wallet: Reasons it Makes Sense

The landscape of retail is progressing quickly as the emerging technologies and trends are modifying the anticipation of the experience that is in-store.

As retailers discover finding their place in this brave and new world, a lot of them is now seeing the payments as a great opportunity. Retailers are relying on their smart devices in an enhanced manner. They are using the phones for researching the product, reviews of the customer, and comparing the prices between the areas.

In the coming future, retailers will also initiate the digital payments almost for everything. The idea of digital payments is not new but the adoption rate is not that fast either.

The countries like China and other Asian countries are in the middle of digital payments. On the other hand, western countries are in the first surges of digital wallet and usage of mobile payment.

With 92% of retailers of US  expecting to maintain or enhance the investment in the payments, here are some of the reasons reflecting that why digital retail wallets make sense.

Minimizes fees of transaction

It is a well-known fact that when retailers process the credit and debit card transactions, they are subjected for transaction fees. The fees can be huge, especially for the larger retailers so working to reduce the fees is something that makes sense.

The digital wallet is a technological advancement that allows the users to make their payments easily. There is no need to carry the credit or debit card. Hence, the digital retail wallet is one of the finest developments in technology.

One likely strategy is introducing the card that is of store-branded and closed-loop payment. For experiencing any minimizations in the interchange costs, it is vital for the consumers to use the store card.

Retailers must use the digital wallet as it is useful in reducing the cost through making fewer transactions. The retailers can even shove discounts that are in-app while using the store card for encouraging the adoption, driving the engagement for brand, loyalty and recognition.

The card provision digitally is helpful in removing the cost of manufacturing and physical store cards.

Increase experience and engagement

Even after the rise in e-commerce field, it is predicted that 75% of all the retail sales all the retail sales will take place by the year 2025. The sales are going to be profoundly different because of the way they are conducted.

Part of the continuing primacy of in-store is because of the increase in experience economy in which consumer buying behavior that is driven by the complete purchasing quality experience not because of the good or product.

A digital wallet is an aspect that allows retailers for delivering the engaging and powerful in-store for tapping into the demand for this economy that is experiential. For instance, retailers can make the value-added services managing easier through the digitizing of gift cards, credit cards, loyalty points, and the platforms that are single and secure.

By protectively converting and managing several values that are digital, consumers, can use the method of payment with the coupons, points and credit in a transaction that is single. It benefits in controlling the mix of payment as per their requirements.

In conclusion, digital wallets offer retailers the chance for utilizing the technologies that are emerging like augmented for driving engagement or leveraging the data of consumer for proving the recommendations that are smart.

Streamlining the checkout

In-store assisted systems of checkout are something that doesn’t work for the consumers. According to the evaluation, around 86% of the consumer evades stores with the queues that are long, and 38% of consumers have the purchase that is abandoned because of the queuing time that is excessive.

Digital retail wallets with a virtual point of sale consent the customers to look-out through in-aisle payment and alleviate the requirement to queue. It is also useful in freeing up the staff for being redeployed somewhere else in the store, to increase efficiency, the satisfaction of the customer and reducing the cost simultaneously.

Digitizing the physical cards and receipts

The retailers have to experience huge environmental costs for the aspects like gift cards, plastic store, paper receipts, print advertising, and cardboard coupons. Digital wallets are helpful in reducing the costs and notifications that are in-app.

For retailers, a digital wallet is like a vehicle that is significantly efficient, sustainable future, and cost-effective, while delivering enhanced engagement of customer, loyalty, and insight.

Enhanced security and alleviate risk

The enhancing number of high-profile data breaches has challenged the sector of retail. The average beach costs around $4 million and a lot of retailers are shifting to the e-payments for avoiding the credentials of customer payment theft, a history of transaction and identity. Digital wallets integrate several technologies and techniques for improving the security and alleviate risk, lessening the probability and influence of breaches.

For instance, tokenization is an aspect that is useful in replacing the traditional primary account numbers (PAN) with the identifiers that are unique and are known as payment tokens. It is helpful in protecting the data of transaction and mitigating fraud.

Significantly, retailers can offer security for meeting the requirements and maintaining the simplicity and convenience payment usability which is essential for the customers.

Seizing the opportunity of mobile

It is evident that the digital wallets can offer the increased experience, alleviated costs, revenues that are growing, and the security of payment.  The complexity for retailers will be accelerating time to market and offer the experience that is seamless and enhanced from the beginning.

Mobile is the opportunity that retailers can enjoy. They can efficiently seize the mobile opportunity and efficiently use for the digital payments.

Wrapping up

There are a considerable measure of huge advantages for the organizations that advanced retail wallet offer. Retailers require having a computerized procedure set up for taking care of the requests of purchaser that is hyper-associated that foresee the most recent innovation for installment. Having the procedure that is savvy and compelling for installment is valuable in improving the in-store acquiring.