Tag Archives: Email Marketing

Affordable Small Business Marketing on a Tight Budget

Affordable Small Business MarketingThere are two facts that have always been true for the world of small business and that will forever stay true. Fact No. 1 is that most small businesses do not have money to throw around. Most of their money has gone into starting the business and they are mostly trying to stay afloat till the business picks up. Fact No. 2 is that small businesses need marketing, especially in today’s economy where it has become harder than ever to compete with the global reach of the large players in all industries.

Luckily, there are still ways in which small business owners can do effective marketing without spending too much. There is still chance for them to promote their business and their brand without having to live on bread and water for days on end.

Boosting your Local Image

Most small businesses are working in their local community. Unless you provide some sort of services online, you will most likely be offering your services or products to your local community which is why building your relationship with it is one of the best things you can do for your brand and your business.

For example, you can organize local events where you will invite the local community to attend, enjoy the program that you have planned and where you will tell them about your business. For example, you can organize a movie night in the local park or community center or you can organize a block party, perhaps a barbeque. Just the fact that it is your business that is organizing this will promote it and engage the community.

You should also stay involved with local charities, providing your services and products for free or at discount prices. If you have the budget, you might even think about setting up a scholarship program for local students. Quite often you can get these deducted from taxes, so you won’t be spending too much.

Reach out to Local Talent

When doing marketing, you do not always have to go to the biggest and the most famous companies to do the job for you. You do not need to hire the biggest web design agency to develop your website. You do not need to pay thousands of dollars for a logo.

There is always plenty of local talent that will be more than happy to take on a job and who will give their 100% to make your wishes come true. It will bolster their CVs and it will provide you with great marketing opportunities and options for a fraction of the cost that you would incur if you went to big players.

Use the Web

Internet has truly changed the way in which people market their businesses. First of all, there are all the free methods in which one can advertise their business by starting a blog, doing some guest blogging, using social media and more.

In addition to this, it is now easier than ever to outsource certain marketing features and hire only the best people for one’s needs. Companies like Globality Consulting can get you in touch with people who will provide you with affordable services at much lower prices than those you would have to pay otherwise.

Check for Specialized SBM Services

Many reputable and successful marketing agencies have specialized small business marketing packages for those business owners who are looking for great deals. For instance, Marketing Angels, a reputable, award winning marketing agency from Australia offers small business marketing services where they check what the small business is about and how they can position themselves on the market. They figure out the goals and strategies on how to accomplish these goals. All this while keeping the costs to a minimum.

Closing word

As you can see, there are plenty of options for small business owners who still wish to do effective marketing. They only need to be more creative and more careful about it. Soon enough, if you play your cards right, your business will no longer be a small one. And then it is time to grow even further.


Social media and trade shows – a combination that works

Trade Show CrowdThere are plenty of marketing experts and bloggers who will have you believe that trade shows are all but dead and that it is a waste of money to put up an exhibition at your industry’s leading trade shows. They think it is an outdated practice and that a business has nothing to gain from it. In reality, however, trade shows are still very alive and businesses can gain a lot by exhibiting at such events.

However, this does not mean that it is not time to update the practices and start using the available technology to improve the exhibitions and to enhance the trade show experience. One of the ways in which you can easily do this is by using social media to make your trade show display more attractive and more effective in engaging potential customers as well as partners.

Prior to the trade show

Even before the trade show that you exhibit at begins, it is time to start using the social media. You need to decide what your trade show exhibit will concentrate on and what you will be doing at the trade show. You can then start flooding the social media with the news about the trade show, as well as about what you will be doing at this specific trade show.

Perhaps you will be giving out promotional material, perhaps you will come out with some great deals on your services and products, perhaps you have new products that you wish to introduce to your potential customers. In any case, it is absolutely essential that you let everyone know about it using social media. Twitter and Facebook are great for this as they are free and they can give you great exposure, especially if you network with the trade show organizers.

Another way to approach this is to talk to a consulting firm like Global Consulting which can help you come up with an online reputation approach which will be translated to your trade show efforts. This way you can really ensure that your pre-trade show social media efforts will be focused and effective.

During the trade show

Many trade show leaders and teams forget about social media once the actual trade show begins. This is a huge mistake. This is actually the perfect time to start going hard at the social media. For instance, you can Tweet that the next 20 people who visit your amazing exhibition displays will get something for free, or even a money reward. This will spread like wildfire and you will have people rushing to your stands.

You can also set up fancy new iPad displays where you can have your YouTube videos playing, telling people more about your company, your products and services. You can also instantly put up best photos from your booth on Facebook, for instance, and people can see them instantly. It is all about making people aware that you are exhibiting and that they will have great times at your booth.

After the trade show

Once the trade show is over, it is time to analyze your results and see what you might have done better. Do not be afraid to ask people outright what they thought about your display and your booth. Ask them if they thought perhaps that your competition did something better. Keep your ear to the ground and see what people are saying about the entire trade show and everyone who was involved.

You should also stay in contact with people who visited your trade show as a result of your social media efforts and turn them into your (un)willing brand ambassadors. Invite people to tag themselves in the photos from your booth, let them know that you are still there and that this is just the beginning of a beautiful friendship to quote Rick Blaine from Casablanca.

Closing word

Even though trade shows are considered a very traditional form of marketing and promoting a certain brand and a business, this does not mean that they cannot be combined with something as new and as fresh as social media. It is often that you will find the combination of old and new works great for brand promotion.

How to Make Money with Your Website and Blog

make-money-onlineThere are uncounted numbers of the websites, articles, blogs and online tools on internet claiming to help you to make money with your websites or blogs through few easy steps.  It’s a general believe or I should say a myth between many internet users that it’s very easy to earn thousands by just few clicks, taking surveys or by having an online presence via website, blog etc. 

This myth has led many online frauds and instead of making any penny out of it loads of collegeMake-Money-Online-Website going students and quick money seekers have lost their savings.  Being human, it is natural that we are attractive to such moneymaking schemes. However, we need to remember that no one will just give us the money. Making money online needs your time and efforts.

My current article focuses on how to help us earn money legitimately through internet without losing money on any fraud schemes. Making money through internet is easy, however it is a time consuming process. If you have a website or you write blogs you can easily monetize your online presence BUT only if your work attracts traffic and visitors. It is all about how you attract visitors to your website/blog through your content.

The tools covered in this article, are well-known, proven and reliable ways of making money with your website or blogs. Enjoy these super methods as per your needs!

Affiliate Marketing:
This is one of the most popular and promising way to make lot of money online. It is a performanceAffiliate_Marketing based marketing where any merchant such as Amazon or eBay etc. that is willing to let you sell their products on basis of commissions. Your website or blog will display their product details in the form of banners or Ads and every visitor who click and reach to their portal will become their potential customer.  Few popular affiliate marketplaces are:

Pay Per Click (PPC) Advertising:
Most popular and known method is Google Adsense. All it requires is adding small code to your website or blog to enable the Ads on it. You can easily control the type of Ads you want to show, filter them based on categories, locations etc.

Once Ads is ON, entire process is automatic and every click on it by your visitors will make you earn money out of it.  Key for success here is your content and offerings, which will bring more traffic to your site. More visitors will increase your chances of your making money.

Other popular online advertising tools are:

Impression Advertising:
Another simple way of earning money and it behaves very much as PPC methods with a difference that it is not required for your visitor to Click on the Ads. This concept is also known as CPM (Cost per Mile) and all you need to do is display the Ad and money rolls in based on page views yourImpression_CPI blog attracts.  This concept can do wonders for those who have higher page views and visitor ratio, for e.g. online magazines, entertainment related blogs etc.

It requires you to think from businessperson perspective while placing the Ads. If you are a businessperson, you will prefer to pay someone who can promote your business by giving you a priority and high visibility within his or her network. Same goes with blog, better placement and visibility of Ad will increase the chance of earning money.  Few of the popular CPM methods are:

Email List Building:
This is the most powerful approach in marking regular and big income. All you need to do is have aemail_marketing subscription button on your blog and start saving the list. In order to build a genuine email marketing list it is advisable to let user know why and for what purpose you are asking them to subscribe. Whether they are comfortable in if, you contact them for offers from relevant companies etc. You can then filter the list accordingly and run the email marketing campaign with relevant offers so that you get more visitors.

You can also use the same list for sharing any other valuable offer with your subscribers as a part of affiliate marketing and increase your income.

Widget Magic:
Internet is making life easy for the users via Widgets. All you need to do is plug & play the service on the blog or website. Several widgets can help you in monetizing your website for e.g.  SmartLinks etc.

This is another way of making money with your website.  It is only recommendable to use this button on your website if you are offering a great piece of information, catering niche, adding value to community, sharing knowledge and allowing readers to gain real value from your content.   The best example to see how it works is to visit Wikipedia where if you like the content or information you can send the donation.

Paid Surveys and Reviews:questionnaire and computer mouse
Many companies in market are ready to pay you money to run a survey or Poll on your website to collect reviews about their product.  All you need to do is signup, select the relevant poll for your website and let the money rolls in.  You can also connect with any company directly who might not be aware of such promotion ways and can make good income.

Banner Advertising:
If big audience follows you, your website attracts loads of visitors and you got an advertising space on your website or blog, this option is best suited for you.  Banner advertising is one of the highest earning methods wherein once you qualified you can earn commission free direct earning.

Job Boards:
It is one of the “In Demand” ways of making money or monetizing your website.  Create a Job forum on your site where people can post the jobs and readers can apply for them. Its success and profitability depends on how you manage the job posts, allow user to interact etc.  ReadWriteWeb, Problogger etc. are best examples for it.

Make Money Key on Computer KeyboardThere are several other methods, which we can use to make money with our website. As I mentioned above, it is a long-term process. The profitability of your efforts will depend on how much traffic you can manage to bring to your website or blog. Content plays a crucial role in your efforts.  Visitors should find your content as informative and interactive else, they will not spend much time on website and notice your teasers from which you will make money online with your website.