Tag Archives: IT

ecommerce-1992281_1280

Outsourcing and Your Ecommerce Company – How to Do It

One of the most common business ideas these days is running an ecommerce company – an online store that exists only on the web. It can be a fantastic way to make a living if you know a market that still has a need for a new online store and if you know how to put everything together so that you can sell your products at a profit.

As you might imagine, this is where outsourcing can be of immense help. In fact, the vast majority of ecommerce stores are built on outsourcing various aspects of their organization and today, we will be talking about the most common parts of the ecommerce experience that business owners outsource.

Logistics

In the vast majority of cases, ecommerce companies will outsource their logistics. In fact, there are only a handful of ecommerce companies that do their logistics themselves and these are the world’s largest ecommerce companies such as Amazon, for example. For everyone else, it comes down to third-party logistics companies, also known as 3PL.

This way, you are outsourcing your warehousing, your transport and your deliveries. This both ensures that you get professionals taking care of your stock at all times and also that you will not be spending all of your money on your own warehouses, trucks and delivery people.

Simply put, not outsourcing your logistics makes no sense in the ecommerce arena.

Well, unless you are Amazon with your robotic warehouses and whatnot.

IT

Since an ecommerce company will exist almost entirely online, it goes without saying that IT and everything that goes with it will be the majority of the operation. Some ecommerce owners decide to outsource one part of it while others let their outsourced partners handle the most of it.

For example, there are people who decide on Shopify’s domain registration, hosting and the basic package and then they hire someone to upgrade their solutions so that their shop does not look like just another Shopify store (not that there is anything wrong with them).

Other people go to web design companies and they have their store developed from scratch. Sometimes, ecommerce websites grow so quickly that the owner has to hire someone to handle the maintenance.

There are innumerable variants to this, and when ecommerce owners decide to outsource their IT, they need to ensure they are hiring the right people. This is where Globality Consulting and companies like that come in.

Customer Service

For people who are not really familiar with how ecommerce stores work, it may seem that they can operate without any customer service people. The customers just click on what they wish to buy, this is recorded and the delivery is made, right? Couldn’t be any simpler?

In reality, however, there is as much need for customer service in ecommerce stores as there is in traditional, brick and mortar ones. People have questions about products and since they cannot hold them in their hand, they have even more questions. On top of this, many shoppers do their purchasing outside of regular work hours and it is not like you can hang a sign Sorry, we’re closed on your website.

This is why a very large number of ecommerce companies outsource at least one part of their customer service experience, the live one. It is quite difficult to organize three 8-hour shifts if you are not exactly teaming with a budget for such serious customer service.

Marketing

Ecommerce takes a lot of marketing to work. You start with nothing but a website. No one knows anything about it. No one knows it exists.

You have to change that.

For most ecommerce owners, marketing is not a strength and they often find it much simpler to outsource marketing to an outside agency that will know exactly how to get an ecommerce website visible and attracting customers.

Once again, when hiring outsourced marketers, it is important to know how to recognize those that will do your website justice and deliver the results.

Closing Word

All in all, ecommerce involves quite a bit of outsourcing and it is essential you find reputable partners you can rely on. Read a few more articles on the Globality Consulting blog and pick up a few tricks.

the-strategy-1080536_1280

Outsourcing and Other Tricks SMBs Can Use To Get Ahead

The ultimate goal of every small business (or in fact, any business regardless of its size) is to get ahead of the competition, grow and increase its revenue. Often times, it is enough for a company to stick to the tried and true tenets of doing good business, but often times, there is need for those little tricks other SMB owners do not think of. Today, we will be talking about these little tricks and how they can do wonders for a smartly run small business.

Use Outsourcing

Outsourcing is one of the smartest things small business owners can do and this is especially true for certain aspects of running their company. For example, you should definitely outsource your IT department since you will probably have no need for an in-house IT team that will cost an arm and a leg and that you will use every two weeks. You might also consider an outsourced customer support and telemarketing teams where you will be saving money and reaping the benefits of companies with decades of experience.

Debt Recovery When Needed

One of the worst things that can happen to your SMB is that you have people and companies that owe you money for services rendered and that are always coming up with new ways and legal reasons not to pay up. For larger companies, this is not such a big problem because they have more revenue streams and they can afford if someone is late with their payment. For smaller companies, this is just not possible. This is why experts from a debt recovery company from Perth always recommend their SMB clients to pursue their debtors immediately. This way, you will always have the cash flow needed for your company to operate.

Reducing Employee Turnover

Many SMB owners believe that employee turnover is simply a reality of running a small business. They think that they cannot keep their employees no matter what they do and that they will go to bigger employers if given a chance. This is not true. You can keep your employees and stop bleeding money by having to replace them. For one, you need to pay them what they are worth and you need to make sure you provide as many benefits for them as you can. Also, they need to know they are being appreciated and that their opinions matter. Treat your employees right and they will pay you back, manifold while your competitors will be scrambling for new people every few months.

Base Your Marketing On Numbers

Often, when you run a small business, marketing sort of gets lost in the shuffle and you figure that anything is better than nothing. You set aside some money to boost your visibility and you sort of forget about it. As long as you are surviving, it works, right? Wrong. Your marketing efforts need to show just as much factual results as anything else. If you cannot see the palpable, real-world benefits of a certain marketing campaign, then it is not worth the investment. It is especially important to keep track of your online marketing success rate because you can easily fool yourself into thinking that a hundred more social media followers means result. It doesn’t.

Remove Guesswork

There is a reason huge corporations spend millions every year on business analytics and entire teams of analysts that predict how the market will move and what the company should do. This way, they base their decisions on data and analytics models instead of on guesswork. This way, they are dramatically increasing their chances of making the right decisions. The good news is that SMBs can nowadays utilize data and analytics thanks to various SaaS providers and pieces of software that can provide some truly fantastic insights to act on. This is the 21st century and the sooner you get your SMB into it, the better you will be off.

censorship-610101_1280

The Issue of Security in Outsourcing

There is no doubt that outsourcing is becoming an important part of the modern world of business. Companies from all over the world are finding out-of-house partners who allow them to do a better job, to provide their services cheaper and to, all in all, improve their operation in every way possible.

The scope of services that are being outsourced has grown over the years and various companies now outsource their sales department, their IT and accounting departments, as well as their marketing and even their security.

And while there is absolutely no dilemma whether outsourcing is a sound business tactic, there are also a few things that companies need to be careful about, above everything else about the security.

Sharing of Information

The main reason why companies that outsource need to be careful about their security is that they are sharing an increased amount of information with other companies and outside partners. For example, a company that has approached an outside marketing agency might find themselves in a situation where they have to share sales figures and other, perhaps even more sensitive, data about their finances. Whenever a company is working on a project with someone, they have to share certain data and it is easy for this data to get intercepted or “lost”.

Moreover, since the outsourced partners might have remote workers themselves, this will “spread” your data even further, involving all kinds of cloud solutions and remote access platforms. This is why you will want your partners to use high quality encrypted cloud storage as well as channels of communications that are secured by layers and layers of software which will ensure nothing leaks.

Human Error

Another potential problem with outsourced partners is that you are increasing a number of people that have access to critical aspects of your business, which due to simple numbers, leads to increased vulnerability of your business. This is particularly true online where an increased number of people is at risk of becoming victims of social engineering and other ways to breach someone’s data.

Outsourced partners often work with a large number of clients which can only “complicate” things and make it more likely for them to mix something up, share access details with persons who should not have access to any part of the operation and more.

Human Malice

This is something business people do not like to think and talk about, but it is the harsh reality. Sometimes, people wish to harm a company, whether for personal reasons (like after getting fired) or for financial gain. This is something companies always have to worry about from inside, but with outsourced partners, the number of people to keep an eye on increases.

It is easy to imagine a situation where a disgruntled employee of your outsourced partner decides to steal sensitive information and then post it online or even sell it for profit. Sure, there are always legal actions that you can take, but this will do very little to help you in a situation where your company data has been exposed.

How to Avoid It

In order to avoid any security issues with your outsourced partners, it is absolutely vital never to rush into such a relationship with any company that you are not sure about. Only after you have checked their reputation and looked at their characteristics should you start working with them.

Another way to minimize chances of anything happening to the security of your outsourced relationship and your company in general is to hire an agency like Globality Consulting who have years of experience in the field and who will put you in touch with only the most professional and secure partners.