Tag Archives: SEO

Future-Proofing Digital Marketing of Your Website

One of the main traits of black-hat marketing lies in the fact that they prefer to exploit loopholes in the system in order to give one a competitive edge. The problem with this method lies in the fact that these techniques only work until the next patch, after which they become completely void. So, in order to future-proof your marketing and avoid the need to reinvent your entire digital marketing strategy after every algorithm update, you need to take the path of the white-hat. Here are several tips on how to do this most effectively.

1.      Quality content

The first thing you need to recognize is the fact that quality content brings you leads, followers and promotion. This is why one of your first decisions should be to make a blog and fill it with the above-mentioned quality content. If people like your content, they’ll use it as a reference in their article which will generate backlinks. People on social media are going to share it and it will drastically increase your reach. Aside from this, quality content will make people come back for more, which means that they’ll turn into return visitors, perhaps even return customers, at one point.

2.      SEO

The next thing you need to understand is the fact that the visibility of your website and your content affects its maximum potential reach at any moment. In fact, about 95 percent of all searches end on the first page, while about 33 percent of people click on the first link that pops up. This is why you have to get to the top. This boost in your website’s SEO comes in two parts, on-site and off-site optimization. While it’s preferable to hire an expert to deal with your SEO, you would be surprised at just how much you can achieve through do it yourself SEO, provided that you have the right platform on your side.

3.      Become active on social networks

It’s completely natural for your business to be represented on social networks in 2018, however, in order to achieve your goals, you need to be as active as possible. Try posting something every day, even if it’s not original content. This will remind your vast audience that you’re still out there. Remember, your competitors won’t just sit idly, which is why you shouldn’t do this either. It would also be smart to do some research on the optimal posting time on various networks so that you get the maximum out of your online activity. The reason why this method will stand the test of time is due to the fact that social media only grow in prominence and influence with each passing day.

4.      Share other people’s work

You scratch my back, I’ll scratch yours; this is one of the oldest rules of the business world. It transferred pretty well into the digital environment, as well. This is also what makes it so ideal for our list, seeing as how no matter what change happens in Google’s algorithm, the good old tit for tat strategy is bound to work. Nowadays, you can do this effortlessly by promoting other people’s content, commenting on them and promoting their business, in general. Fortunately, this method also transfers well into most other types of digital marketing, as well.

5.      Google local business

Another trend that we see, which is bound to pick up its pace in the future is one of the local registries. People looking for a local business are more likely to turn towards a platform like Yelp or at least look for an answer in the Google Local Business directory. There are other such lists that you need to get your website and business on, so don’t hesitate to look for them on your own.

Conclusion

At the end of the day, in order to understand the direction that you should take, you need to understand goals and objectives and Google as a company. Their main goal, since the very beginning, is a better user experience, which means that every time you take a step in this direction, you’re aligning your website with their agenda. This inevitably leads to future-proofing of your business. It really is that simple.

Why It is a Good Idea to Outsource your SEO Efforts

Whether you like it or not, the internet revolves around search engines today, or more precisely, around Google. Vast majority of users only visit websites that they find on Google and this is even more true for businesses and other commercial websites. They are rarely found in any other way and if you want your business website to become popular and lucrative, it needs to rank high for certain searches on Google (and other search engines, to a lesser degree).

One way to do this, or more precisely the main way to do this, is to do SEO or search engine optimization. This entails a number of practices that are employed in order to make the website rank higher in Google searches when certain keywords are typed in. The vast majority of it can be done by pretty much everyone, but there are still innumerable advantages of outsourcing your SEO needs.

But, what are they?

The Skills

Unless you have worked in SEO yourself, it is highly unlikely that you will have all the skills needed to do it efficiently and in a way that will make sense when we are talking time : money ratio. Quite simply put, if you don’t know what you are doing, you are going to do very little indeed. Even if you did work in SEO a few years ago, the industry has changed so much over the years that your knowledge is pretty much 100% obsolete.

When you hire someone to do your SEO, you are hiring people who do this for a living and who have all the skills necessary to rank your website as high as possible on Google. Their experts will be in the loop and they will know exactly what your website needs in order to beat the competition.

The Tools

SEO may seem like a straightforward operation that requires nothing but hard work and knowledge, but this is not exactly the case. Namely, like any other industry, SEO also has its tools and without the latest tools, it is much more difficult to accomplish anything measurable. If you wanted to do your SEO yourself, you would have to purchase all these tools, renew the licenses and constantly be on the lookout for new ones.

With an outsourced SEO company, you can rest assured that you are getting a service which will include the latest tools and that will take advantage of all the options made possible by these tools. SEO professionals know how tools make their work better and they will know how to use them.

The Results

In the end, it is all about the results and this is another area where it becomes obvious that it is better to hire SEO professionals than to do it yourself. Innumerable people and businesses have attempted to do their SEO themselves, pouring ridiculous amounts of time only to discover that they haven’t accomplished a single thing. They wasted time, resources and money without any results.

On the other hand, you have SEO services which not only produce results, but whose success and continued operation is directly influenced by the results they provide for their users. These case studies from Online Marketing Gurus are a great example of what a professional SEO company can do for a business, no matter what industry it is in and how competitive such an industry is.

Another great thing about outsourcing your SEO is that people who provide such services will also know how to quantify their results, allowing you to directly see what they have done for you. This way, you will know whether it makes sense to continue doing it or not.

In the end, it all really comes down to how much your business is going to benefit and it is quite clear that an outsourced SEO service is the best thing you can do for the online visibility of your company. It is as simple as that, really.

SEO Trend and SEO Strategy in 2013

Social_Media_PromotionWhen it comes to SEO and Online promotion, there is a very thin line of difference between your business being found on net and business being noticed on net.  Objective of good SEO strategy is to make sure your efforts fall in later category so that your presence stands out of the crowd. Google and other major search engines keep changing their algorithms hence your strategy needs to be robust, flexible and in accord with latest SEO trends.

Year 2013 is halfway completed and webmasters across the globe got learning experience from recent changes in Google algorithm.  We have seen how quickly websites lost their online reputation, visibility over major search engines etc. due to their bad SEO strategy and hunger for aggressive promotion.

It is essential to understand that SEO is not an overnight process and results are not visible on a go. Traditional SEO strategy is no longer the only way of stabilizing an online reputation and should include Social SEO.  SEO strategy should be the integration of great and fresh content, credible links, social media activities etc. so that there is a value addition to the visitor/reader and thus build your credibility. This hybrid strategy will improve the visibility of your website in a search engine’s results page (SERP) when someone searches about your keywords related to your work.

We all are very much aware of traditional ways of SEO, which includes below mentioned activities:

  1. Keyword research
  2. Keyword  structuring
  3. Content Optimization
  4. User Experience
  5. Updated blogs
  6. Website design and structure
  7. Link building
  8. Blog postings
  9. Press Release
  10. Article Submission etc.

My current blog will focus more on latest SEO trend in 2013, which is a hybrid model of traditional SEO and social SEO methods. Social SEO means, promoting your brand with social media platforms such as LinkedIn, Twitter, Facebook, Social book marketing etc. As per Digital Marketing experts, there are several advantages of social media promotion:

  1. Your content get indexed faster in search engines via Social media
  2. More likes, shared, tweets, re-tweets etc. build search engine confidence in your content and give them a reason to believe that your content is interesting, which helps in boost in rankings
  3. Helps in increasing your domain authority and the number of inbound links to your website

SEO_Google_TrendsIn order to get most out of your social media strategy, you would like to cover few of the below tips:

  1. Remain active on Social media channels, exchange thoughts and interact with visitors, connections, followers and fans
  2. Share more and more content and interesting information which user would like to speak about
  3. Share about you on Pinterest, stumbleupon etc. They are one of the best link-building tools, improving your visibility, driving traffic.  You can add relevant comments, description about your business and let it go on net for getting it viral
  4. Build your Facebook business page and get more likes, shared about your business
  5. Use twitter to post updates about your work, latest news etc.
  6. Create Google+ page, it is very important for SEO purpose for a single reason that Google has special role for it in its search algorithms and you would not want to miss this simple way of getting better ranking. It got more weight than Twitter, Facebook etc.
  7. Finally yet importantly, make sure that your social media profiles do not have any field blank. Always fill ‘About’ or ‘Information’ sections of any social media platform. Link your profiles with your other social media profiles. Add keywords, relevant information about your business in description

The most important tip for Social media promotion is to understand that your activities should not be one-way activities, means you should not restrict yourself for promoting your own activities. It is a sharing platform and you can only get better and fruitful response if you share, likes and discuss about other relevant business as well.

If you can adept to these SEO trends, tips, make sure your content is easily sharable via different freely available plugins etc. you can easily boost your online reputation and visibility in search engines.  It is imperative that your online promotion experts understand the trends and make flexible strategies.

Sales consultants and Digital marketing experts at Globality consulting offers online reputation tips and helps business owners and organisations to make flexible and robust online promotion strategy with no cost. Get in touch with one of your consultant at hello@globalityconsulting.com for more details.