Tag Archives: small business

Outsourcing: Big Help for Small Businesses

SMB Owner
Small businesses often experience the same issues as large companies. The odds might seem unjust, especially for owners of startups. Still, there are ways to combat this ‘inequity’, and one of them is strategic outsourcing. There are certain tasks that would otherwise be unfeasible for a small business. So, by commissioning a third party to help you out, you can save both money and time, which could then be diverted to some other developments.

Administrative tasks

Unless your small business is bookkeeping or accounting, the administration is probably not your primary job. Still, it is an essential part of every business operation, as it enables it to function properly. One way or another, administrative tasks are time-consuming and overwhelming, especially for companies that cannot spare the personnel. Hiring a virtual assistant is a good way of clearing the administrative mess, so you’ll have one less thing to worry about.

Banking

As a very important aspect of doing business, banking is not to be taken lightly. There are professionals whose job is to help small businesses navigate the treacherous waters of banking. Keeping someone on board who can keep track of your cash flow, loans, credits, etc. might be too expensive considering the training and everything. On the other hand, a hired ‘deckhand’ will be able to do this quickly and more efficiently.

Social media activity

While it may sound like clicking likes and shares, keeping track of your company’s stats on Facebook, Twitter and other social media is much more than that. The good news is that it is not a demanding task, and as it doesn’t require any special skills, hiring a person for it is more than affordable. What do you get out of this bargain? More room in your schedule and peace of mind knowing that your social media presence is taken care of.

Content marketing

How can you promote your small business in an excellent, yet non-aggressive way? The answer is content marketing. Writing content that is easy to read but also informative and practical is a popular and effective way of promoting your business without actually selling anything. Following this increasingly successful strategy, many companies have executives whose job is strictly related to content marketing. For small businesses, on the other hand, outsourcing is the most reasonable option.

Artwork and printing

If you sell products or services, you need logos, website art, and promotional material. As a matter of fact, even if you don’t sell anything, you still need business cards at least. And this is where it gets tricky. Not everyone has a talent for graphic design. As much as you feel inclined and motivated to design something for your company on your own, it is best to outsource this job to professionals. There are many reputable companies who specialize in digital printing in Sydney area that you can hire without breaking the bank.

General weaknesses

At the end of the day, it is always best to evaluate and identify the company’s tasks that you are not very good at. This will give you a clear picture of what sectors you should outsource. By relegating some of those tasks, your crew will have more time to focus on things you are actually good at, which will help you develop your small business faster. And then, there is the money issue. If you compare the cost of a full-time executive and a freelancer, the lance wins any day.

Once the amount of work increases beyond the capacity, outsourcing is a popular way for small businesses to keep on paddling. Having the need to outsource doesn’t mean that you as the CEO are incapable or that your company is sinking. On the contrary, it means that you are developing at full speed.

Outsourcing and Other Tricks SMBs Can Use To Get Ahead

The ultimate goal of every small business (or in fact, any business regardless of its size) is to get ahead of the competition, grow and increase its revenue. Often times, it is enough for a company to stick to the tried and true tenets of doing good business, but often times, there is need for those little tricks other SMB owners do not think of. Today, we will be talking about these little tricks and how they can do wonders for a smartly run small business.

Use Outsourcing

Outsourcing is one of the smartest things small business owners can do and this is especially true for certain aspects of running their company. For example, you should definitely outsource your IT department since you will probably have no need for an in-house IT team that will cost an arm and a leg and that you will use every two weeks. You might also consider an outsourced customer support and telemarketing teams where you will be saving money and reaping the benefits of companies with decades of experience.

Debt Recovery When Needed

One of the worst things that can happen to your SMB is that you have people and companies that owe you money for services rendered and that are always coming up with new ways and legal reasons not to pay up. For larger companies, this is not such a big problem because they have more revenue streams and they can afford if someone is late with their payment. For smaller companies, this is just not possible. This is why experts from a debt recovery company from Perth always recommend their SMB clients to pursue their debtors immediately. This way, you will always have the cash flow needed for your company to operate.

Reducing Employee Turnover

Many SMB owners believe that employee turnover is simply a reality of running a small business. They think that they cannot keep their employees no matter what they do and that they will go to bigger employers if given a chance. This is not true. You can keep your employees and stop bleeding money by having to replace them. For one, you need to pay them what they are worth and you need to make sure you provide as many benefits for them as you can. Also, they need to know they are being appreciated and that their opinions matter. Treat your employees right and they will pay you back, manifold while your competitors will be scrambling for new people every few months.

Base Your Marketing On Numbers

Often, when you run a small business, marketing sort of gets lost in the shuffle and you figure that anything is better than nothing. You set aside some money to boost your visibility and you sort of forget about it. As long as you are surviving, it works, right? Wrong. Your marketing efforts need to show just as much factual results as anything else. If you cannot see the palpable, real-world benefits of a certain marketing campaign, then it is not worth the investment. It is especially important to keep track of your online marketing success rate because you can easily fool yourself into thinking that a hundred more social media followers means result. It doesn’t.

Remove Guesswork

There is a reason huge corporations spend millions every year on business analytics and entire teams of analysts that predict how the market will move and what the company should do. This way, they base their decisions on data and analytics models instead of on guesswork. This way, they are dramatically increasing their chances of making the right decisions. The good news is that SMBs can nowadays utilize data and analytics thanks to various SaaS providers and pieces of software that can provide some truly fantastic insights to act on. This is the 21st century and the sooner you get your SMB into it, the better you will be off.