Tag Archives: traditional marketing

Top 5 Traditional Marketing Techniques that Are Still in Use

No matter the marketing guide you decide to check out in 2018, chances are that you will encounter terms like influencer marketing, VR and AR marketing, as well as more than a few digital marketing terms. Of course, we are living in the digital world and these trends do more than bring positive ROI, but, what about the traditional marketing? Did it suddenly become obsolete once all of these new trends emerged and got empowered? Of course not. Here are top five traditional marketing techniques that will still be in use in 2018.

 

  1. Face-to-face meetings

In the age of IMs, conference calls and emails, why would anyone ever meet in person, right? Well, when it comes to the B2B outreach, scheduling a face-to-face meeting with your potential business partners can have a massive impact on your trust-building efforts. Furthermore, taking up some of your valuable time to check in on your clients in person may make a huge difference in the way in which they perceive your commitment to them.

  1. Telemarketing

Another powerful B2B tool is telemarketing. You see, the email you’ve sent to your clients might have been a template you’ve used a thousand times, or something quickly drafted by a person at an entry-level-job within your organization. On the other hand, a well-structured telemarketing call, consisting of effective questioning, efforts to get the next step commitment and even scheduling the call appropriately can make all the difference in your brand’s public image.

  1. Promotional material

When doing a research about content marketing, one of the first tips that you will receive is that you need to make content that brings value to your audience. Now, this isn’t as nearly as difficult as it sounds but it is definitely something that is achievable more easily with promotional material. By giving someone a promotional hat, an umbrella or a t-shirt, you are actually giving them something practical, something that they’re actually going to use. Furthermore, by ordering large quantities of promotional material, like going with bulk t-shirt printing, you will get a surprisingly great ROI.

  1. Handwritten notes

The thing about marketing is that it doesn’t end once a person closes a deal or buys something from you. Why would it? About 27 percent of people who purchase from you have a chance of coming back, while people who purchase something twice have a 45 percent of chance of returning for the third time. In other words, by finding the right tool to engage them in this post-sale segment of the buying cycle, you can easily transform them into return customers. Handwritten notes are a more efficient, more personal version of an email that can do wonders in this field.

  1. Old-fashioned networking

Finally, going to industry events and just mingling with your peers is a great way to establish personal contacts which could, in time, grow into partnerships. Sometimes, even people who may appear to be your direct competitors end up being your closest allies. For instance, a large company with a workload that their infrastructure can’t support is more likely to redirect their clients than just drive them away. By nurturing great relations with their management, you are increasing the chance of that excess work being sent your way.

Conclusion

At the end of the day, the fact that these five techniques are still in use and that they are as effective as ever doesn’t mean that you should use them instead of digital marketing. This kind of false presumption is what leads to 50 percent of small business not having a website even in this day and age. What this means is that you shouldn’t write them off as obsolete just yet. On the other hand, by combining them with digital marketing you can perhaps get the best of both worlds.

Did Digital Kill the Traditional Marketing

The omnipresence of internet has sparked a lot of debates about the traditional media, making us wonder: Are the newspaper dead? Is there no more need for the printed books? And finally, did digital marketing defeat the traditional forms of advertising? It makes sense, advertising your product on the web is free or costs next to nothing and it gives you a chance to have a more personalized approach to marketing. However, that doesn’t have to mean that the old-school marketing doesn’t have anything to offer any more. In this article, we will try to determine the difference between the two, the benefits of each of them, and the possibilities of combining the two.

Did Digital Kill the Traditional Marketing

What is traditional marketing?

There are many methods of traditional marketing, and they include tangible advertisements, such as posters, brochures, flyers, business cards and print ads in magazines and newspaper. Commercials on radio and TV are also considered a form of traditional marketing. Additionally, promotional products, referrals, and reward programs can also be classified into this group.

What is digital marketing?

It is difficult to precisely define digital marketing since it grows and develops each day with the advancements of technology. Some examples of this new way of marketing are social media mentions (page, posts, games, etc.), websites, YouTube videos, blogging, as well as search engine optimization and banner ads. Digital marketing is currently more popular because it requires fewer investments.

The good sides of the old-school

Traditional marketing is still something that people are accustomed to, and that’s why they can easily understand and relate to it. This old-school marketing method enables businesses to reach a local audience with ease. Besides, the promotional materials can be kept for future reference, so you don’t have to google for company info every time you want to make a call.

The bad sides of the old-school

One of the primary flaws of the traditional marketing is that there is not enough interaction between the customers and the used medium. The medium is used merely to provide information without asking for feedback. Also, as we have already mentioned, these marketing materials can be very costly. And finally, it is very difficult, not to say virtually impossible, to measure the results of a marketing strategy which employs traditional marketing approach.

The good sides of the new kid in the block

Digital marketing allows you to target an international audience, as well as to tailor your campaign to specific properties, such as age, gender, location and interest. The audience has a say in receiving the product and they can also provide a meaningful feedback. It is cost-effective and the competition is less relentless. Above all, the results are immediately measurable.

The bad sides of the new kid in the block

Even though it seems like a DIY arena, digital marketing can fool you into thinking you can do everything on your own. However, given that online marketing includes a multitude of fields and potential strategies, that is virtually impossible. Fortunately, there are plenty of experienced expert companies, such as The Pipeline, to which you can outsource your marketing sector, at least until you get the hang of it.

Can they work together

In spite of being completely different, you shouldn’t be exclusive when it comes to these two methods of marketing; rather, always try to combine them. Since this is a mostly digital-based world, it makes sense to invest more in an online marketing campaign and use hard copy materials to support your online efforts or reach an audience which is not very tech-savvy (e.g. senior citizens). Also, there is one twist on the traditional marketing which rose in the ‘80s, but reached its true potential only today, and that is guerrilla marketing. Some of the biggest successes include UNICEF’s “Be a mom for a moment” campaign, IKEA’s “Everyday Fabulous” and The Sopranos taxi stunt.

Did Digital Kill the Traditional Marketing

There is no doubt that the world is changing and that we need to try to catch up. However, that doesn’t necessarily mean that we will renounce everything we are used to. We don’t have to abandon the principles from the past, they just need to evolve and be complemented with innovative methods.