When we talked about outsourcing in the past, we mostly investigated ways in which small and medium businesses can outsource entire departments and parts of their business. Today, we will be doing something completely different. Namely, we will be looking at “quick” jobs and tasks that business owners can and should outsource in order to conserve their resources (mostly time) and achieve the best possible results.
Before we start talking about this, we need to make a distinction between hiring a marketing agency to do your marketing on continuous basis and having someone do a one-off marketing campaign for you. Whatever you choice may be, it would be a good idea to approach outside professionals to do this. Whipping up an advertisement or a funny quip to promote your business may seem like a simple thing to do, but it is not. You need someone from outside to do this for you.
Businesses need stuff written. These can be advertisements that always come out clumsy and boring when written in-house or website content that may end up looking as if written by someone with very poor control over English language (or any other language, for that matter). The good news is that there are people out there called copywriters who earn a living by doing exactly that- writing. They are professionals who know how to adjust their tone and phrasing so that it fits your business and your industry.
Social Media Efforts
Social media is becoming huge in the world of business and many experts claim that it is one of the most important new venues for business owners to explore. Unfortunately, no serious business owner has the time to spend hours daily on Facebook or Twitter. There are people who do. In fact, there are people who specialize in this and who know exactly how to use social media to spread word about your business and what you do.
Every now and then, your business might need some promo material. It can be a portfolio of your company, with professional photos and great writing. We have already covered writing in the copywriting paragraph and it is now time to take care of your video content. It should always be outsourced. There is nothing worse for your brand image than to have ‘Suzy from sales’ take company photos on her 3-year old phone or have Bob from accounting do a promo video for the company which will be used at the next trade show. Hire pros. They will make your company look ten times bigger and a hundred times more serious.
Every serious business will need to do market research sooner or later. You need to identify the possibilities, the opportunities and ways in which your business can and should approach a certain market. Doing market research is a complex job that requires a lot of time and even more expertise. For instance, doing paid surveys which will help you find out the opinion of your target market. It may sound simple, but it is not. This is why it is best to approach professionals to do this for you. You can also learn plenty on websites like ProOpinion where experts share their views.
Many business have periods in the year when they have to put in a ton of data into their system and this is a task that can take a lot of time. A lot. Having your own employees do it, or, god forbid doing it yourself is a giant waste of man hours. This is why you should always go outside for your data entry. It is not a service that will cost you an arm and a leg and there is really no need to do your data entry yourself.
Like always, you will want to know that you are spending your money wisely and on services that will help you. In order to do this, you need to find just the right professionals. If you are not sure how to approach this, hiring someone like Globality Consulting might be the best thing you can do for your outsourcing needs.