There is a perpetual debate being waged about whether companies should implement marketing departments of their own or should they outsource their marketing to outside partners, i.e. marketing agencies. In many cases, it comes down to money, but sometimes other factors play a more important role.
Today, we will be looking at those factors and try to find out what a good marketing agency can do for you and your company should you decide to use an outside partner.
Years of Expertise
Any renowned marketing agency will boast a staff filled with people who have spent years in marketing and who have actually had marketing education. In the world of digital marketing gurus and other charlatans, this is a huge thing as these people will actually know what they are doing. They will know how to identify your needs and the best way to fulfill those needs in the most cost-effective way possible. This is what decades of joint experience bring to the table and it is definitely not something you should ignore.
Marketing has become technology-driven and it is safe to say that most companies do not have the resources to supply their limited marketing teams with all the new technology. When you go outside for a marketing partner, you know that you will be getting services enabled by the latest technology – from content producing equipment to the latest in data analysis software and beyond. With this latest technology, your outsourced marketing partner will be able to set you apart from the competition which is what marketing is all about when you get down to it.
So Many Ideas
Marketing agencies thrive on ideas and they employ people just for the purpose of having ideas. Unless you run a massive corporation with huge marketing teams, your marketing department will be limited and its members will sooner or later start to think alike. Marketing agencies are set up in a way to avoid this and to provide a constant stream of ideas and innovation. As a result of this, your marketing efforts will stand out in the crowd and your message will never get stale.
Marketing is a fluid concept and once you settle on a strategy, it is not set in stone. It has to be revisited on a daily basis and it needs to be tweaked along the way. In-house marketing departments often neglect this aspect of their work for a number of reasons – limited resources and vanity being the primary ones. When you hire a marketing agency, you can rest assured they will be adjusting your campaigns regularly so that you get the best possible results.
Abundance of Data
One of the most difficult aspects of marketing to master is data and data analysis. This is often considered the hard science part of marketing and many in-house marketing teams lack the expertise in this particular field. Sure, they know how to recognize when a campaign is not working out, but they lack the advanced knowledge and actual data to make models that will predict future outcomes and that will more precisely identify what works and what doesn’t. Professional marketing agencies operate with all the data you can ever need and they know how to present it to you in a way that will help you make smart decisions down the road.
In the end, it is all about being able to make truly informed decisions that will benefit your company. A good marketing agency can do that for you.