{"id":731,"date":"2017-07-19T08:40:00","date_gmt":"2017-07-19T08:40:00","guid":{"rendered":"http:\/\/www.globalityconsulting.com\/blog\/?p=731"},"modified":"2017-09-06T06:34:23","modified_gmt":"2017-09-06T06:34:23","slug":"10-essential-tips-and-tricks-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.globalityconsulting.com\/blog\/10-essential-tips-and-tricks-for-ecommerce-websites\/","title":{"rendered":"10 Essential Tips and Tricks for Ecommerce Websites"},"content":{"rendered":"

\"\"The way people shop changed a lot in the last few years and that\u2019s why each year we\u2019re getting more and more web shops. Nowadays, you can buy practically anything online meaning there\u2019s a lot of competition in the eCommerce business and every good tip matters for eCommerce website owners. Here are the top 10.<\/p>\n

Have and use your USP<\/h2>\n

What sets you apart from your competitors and why would the customers choose you are two main questions to ask yourself. Once you do that, you\u2019ll know your unique selling point (USP)<\/a> and how to use it. Always keep the customer in mind \u2013 your products or services should benefit them, so that can become your most effective tool for advertising.<\/p>\n

Provide security<\/h2>\n

Although internet shopping has been around for a while, people are still dubious about payments and they want everything clean and transparent. Trusted payment options must be on display on your website so make sure you put it alongside the banner. It\u2019s for your customer\u2019s peace of mind \u2013 show them they can trust you and they will be yours for good.<\/p>\n

Don\u2019t forget about SEO<\/h2>\n

Having the best site in the world means nothing if people can\u2019t find it online so doing a search engine optimization should be a priority. Do a research on keywords to make sure you use the hot ones on your website, optimize your pages, and be active on social media platforms. Be aware that poorly implemented SEO can damage your business so hiring a professional to do it is a good idea.<\/p>\n

Offer live chat<\/h2>\n

To avoid your business being declared as impersonal you must include live chat on your website as a good alternative to face-to-face contact. Keep your email and phone number on display (and reply timely) but it\u2019s even better to establish a live chat feature and show your customers you\u2019re always there for them. Nothing beats talking to a real person!<\/p>\n

Ensure photo quality<\/h2>\n

Whether you\u2019re selling products or services, making your website visually pretty is essential. No one will decide to buy a product from a blurry or badly photoshopped picture, so pay attention to quality. Your gallery should be easy to navigate while products should be visible from all sides. Zoom option is also great, so keep that in mind when posting your images.<\/p>\n

\"\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442<\/p>\n

Leave logistics to the pros<\/h2>\n

If you\u2019re selling products, your biggest problem will be storage, inventory, packing and shipping your goods and that\u2019s why it\u2019s a good idea to leave it to the experts. Ecommerce logistics experts<\/a> can receive, manage and dispatch your goods so you won\u2019t have to worry about that. It\u2019ll improve your customers\u2019 satisfaction as well because they\u2019ll know their order is in good hands.<\/p>\n

Encourage reviews<\/h2>\n

You know what they say: only those who did something wrong are afraid of the reviews. But the thing is: real people\u2019s experiences are valuable to your business. Nothing beats a satisfied customer since people will always take other people\u2019s words when it comes to shopping online. It\u2019s good for the SEO as well because reviews make unique content for your website thus making the search engines happy.<\/p>\n

Optimize search option<\/h2>\n

Practice showed that site search users are more likely to convert than the average user so optimizing this feature is a must. The search box should be easy to spot, big enough, and provide autocomplete options for maximum results. There are some other tricks<\/a> that can make searching your site a better experience, so make sure you take this advice and implement what you can.<\/p>\n

Deal with out of stock products<\/h2>\n

Anyone who has ever shopped online knows that out of stock is the worst thing you can see on the ecommerce website. Knowing how to deal with this is important because that\u2019s the way to address the biggest issue from the customers\u2019 point of view. If your product is no longer available, link similar items to the page or contact link to the manufacturer so your customers will know there\u2019s hope.<\/p>\n

Create buying guides<\/h2>\n

For each category you have on your ecommerce website, there should be a detailed guide for shopping. For example, if you\u2019re selling clothes, offering style and trend guides to your customers is a nice idea. If you\u2019re selling wallpapers, providing home d\u00e9cor ideas, tips and tricks is a must. This will enrich the shopping experience and leave your customers in delight.<\/p>\n

Think of your website as of the heart and soul of your business and make it both pretty and functional. That\u2019s what keeps the customers coming and, more importantly, staying loyal to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

The way people shop changed a lot in the last few years and that\u2019s why each year we\u2019re getting more and more web shops. Nowadays, you can buy practically anything online meaning there\u2019s a lot of competition in the eCommerce business and every good tip matters for eCommerce website owners. Here are the top 10. 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