Tag Archives: Ecommerce Websites

7 Key Benefits of using Website Templates to Launch Your eCommerce Business

E-commerce is fast becoming an essential business channel. From solo entrepreneurs finding success with their first online store to large retailers leaping into the digital age. According to Nasdaq, by 2040, it is thought e-commerce will facilitate 95% of purchases – a figure traditional retailers can no longer ignore.

If you’re still on the sidelines about taking your business online, you needn’t worry just yet: it’s never been easier to start. Readymade solutions such as Shopify & BrandPacks feature hundreds of rich-featured website templates enabling you to deploy custom websites in just a few clicks.

But why should you use a readymade template when you can hire a developer to build something custom? Something unique to you? Well, let’s dive into that, shall we…

1. With Templates, You Can Launch Your Site Quickly

Developing a website from scratch can take weeks. Drawing up the plans, figuring out which features you do and don’t need, and the back-and-forth of revisions. It adds up to a timely endeavour, and that’s without considering the time taken to actually find someone who can build it for you.

Instead, you could just take advantage of the numerous website templates on the market already. These tried and tested themes are already known to work, they can be customized to match your brand and deployed in just minutes.

2. Cuts the cost of your new website to a fraction by using templates

It’s true, with templates you don’t always get exactly what you want. Often, it’ll be a close approximation – something that can be tailored to suit your brand – but not necessarily made for your brand.

The flip side to this is cost. Building a custom website design exclusively for your brand, as we’ve mentioned, is a timely process, time is more valuable than money.

Instead, solutions like BrandPacks with libraries of free templates offer an efficient, low-cost solution for getting your store online.

Remember: the more money you save on development, the more you can invest in sales and marketing.


3. Hassle Free Support and Regular Updates

Digital technology is constantly evolving and your website needs to keep up. With a custom site design, you’ll need a developer on call to fix your website should something go wrong.

On the other hand, readymade templates are often consistently updated by the developers that make them, ensuring your website stays online without the cost of a full-time dev.

This support is priceless; it saves you time, money and keeps your site updated to the latest technological changes.

Furthermore, template development companies are often highly active within large, helpful support communities such as Facebook Groups and Forums

Why pay overtime for a dev when you can post a question for free?

4. In-built SEO features

SEO, aka being found in search engines, is one of the most important factors for a successful online store.

Working with a professional website template often means many of these factors are taken care of for you. Even more importantly, a website template can you give an added amount of control over the key factors that can make or break your presence in the search engines, namely Title, Description and URL structure.

Additionally, a growing area in SEO is page speed. In 2011; a Google Webmaster video was released on YouTube where Maile Ohye gives an overview of site performance and page speed. Maile states that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”

Well-designed templates are light in code and optimized for search. This keeps your customers on site longer and improves the user-experience required for them to make a purchase.

5. Mobile optimized and fully responsive

2016 was the year when mobile internet usage surpassed desktop. Enter 2019, as mobile use continues to increase, online stores wanting to keep their mobile visitors are being forced to update their sites.

Using a mobile-optimized template ensure you can transition with ease. This’ll help provide a user-friendly experience to your customers and in turn, convert to more profits in the long run.

Most e-commerce website templates nowadays are responsive, meaning they adapt to all screens. Launch your new business using a responsive template and you’ll appeal to a mass market of cell phone users, no longer needing to build a separate mobile version.

6. Full Design Flexibility and Complete Customization

Readymade templates enable you to build a fully-functioning online store with little-to-no web design or development skills. The large selection of professional templates on the market means you’re spoilt for choice when deciding upon a template to use.

Templates give store owners complete control over their website design. Easily drag and drop design elements, change colours, fonts, and upload product photos/video without having to rely on a developer.

7. 3rd-Party App Integrations

A website template gives you the added advantage of having a complete structure to work within. Along with most design aspects already taken care of, oftentimes templates are ready to integrate with 3rd party apps and services.

Whether you want to track website visitors, add social media buttons, integrated email marketing software, pop-ups, customer surveys, contact forms and more. Readymade templates are designed to plug & play.

10 Essential Tips and Tricks for Ecommerce Websites

The way people shop changed a lot in the last few years and that’s why each year we’re getting more and more web shops. Nowadays, you can buy practically anything online meaning there’s a lot of competition in the eCommerce business and every good tip matters for eCommerce website owners. Here are the top 10.

Have and use your USP

What sets you apart from your competitors and why would the customers choose you are two main questions to ask yourself. Once you do that, you’ll know your unique selling point (USP) and how to use it. Always keep the customer in mind – your products or services should benefit them, so that can become your most effective tool for advertising.

Provide security

Although internet shopping has been around for a while, people are still dubious about payments and they want everything clean and transparent. Trusted payment options must be on display on your website so make sure you put it alongside the banner. It’s for your customer’s peace of mind – show them they can trust you and they will be yours for good.

Don’t forget about SEO

Having the best site in the world means nothing if people can’t find it online so doing a search engine optimization should be a priority. Do a research on keywords to make sure you use the hot ones on your website, optimize your pages, and be active on social media platforms. Be aware that poorly implemented SEO can damage your business so hiring a professional to do it is a good idea.

Offer live chat

To avoid your business being declared as impersonal you must include live chat on your website as a good alternative to face-to-face contact. Keep your email and phone number on display (and reply timely) but it’s even better to establish a live chat feature and show your customers you’re always there for them. Nothing beats talking to a real person!

Ensure photo quality

Whether you’re selling products or services, making your website visually pretty is essential. No one will decide to buy a product from a blurry or badly photoshopped picture, so pay attention to quality. Your gallery should be easy to navigate while products should be visible from all sides. Zoom option is also great, so keep that in mind when posting your images.

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Leave logistics to the pros

If you’re selling products, your biggest problem will be storage, inventory, packing and shipping your goods and that’s why it’s a good idea to leave it to the experts. Ecommerce logistics experts can receive, manage and dispatch your goods so you won’t have to worry about that. It’ll improve your customers’ satisfaction as well because they’ll know their order is in good hands.

Encourage reviews

You know what they say: only those who did something wrong are afraid of the reviews. But the thing is: real people’s experiences are valuable to your business. Nothing beats a satisfied customer since people will always take other people’s words when it comes to shopping online. It’s good for the SEO as well because reviews make unique content for your website thus making the search engines happy.

Optimize search option

Practice showed that site search users are more likely to convert than the average user so optimizing this feature is a must. The search box should be easy to spot, big enough, and provide autocomplete options for maximum results. There are some other tricks that can make searching your site a better experience, so make sure you take this advice and implement what you can.

Deal with out of stock products

Anyone who has ever shopped online knows that out of stock is the worst thing you can see on the ecommerce website. Knowing how to deal with this is important because that’s the way to address the biggest issue from the customers’ point of view. If your product is no longer available, link similar items to the page or contact link to the manufacturer so your customers will know there’s hope.

Create buying guides

For each category you have on your ecommerce website, there should be a detailed guide for shopping. For example, if you’re selling clothes, offering style and trend guides to your customers is a nice idea. If you’re selling wallpapers, providing home décor ideas, tips and tricks is a must. This will enrich the shopping experience and leave your customers in delight.

Think of your website as of the heart and soul of your business and make it both pretty and functional. That’s what keeps the customers coming and, more importantly, staying loyal to your business.